ARBOmedia AG -

06/02/2008 - The Czech company affiliated to ARBOmedia Strengthens Ties with Czech Television


Munich - Prague, 2nd June 2008. ARBOmedia.net Praha, the Czech company affiliated to ARBOmedia.net AG, launches a new TV product onto the Czech media market with the name EXTRA SHOPPING. It’s a special teleshopping format program broadcasting during peak times. EXTRA SHOPPING represents another step forward in extending ARBOmedia's portfolio which, in addition to services in the area of media representation, also includes strategic media advisory services. By introducing new products such as EXTRA SHOPPING, the Czech company affiliated to ARBOmedia strengthens its position as a strategic media partner. The new product has met with a large positive response. ARBOmedia has been able to win over a number of well-known customers and is negotiating with prospective clients who would like to use the new format in their campaigns. Lucie Novakova, PR and marketing manager of ARBOmedia in the Czech Republic said: “Last year, the Czech media market saw a number of landmark developments, especially concerning digitisation of television and radio. The process opens up the market for new players. That is why we are seeking new commercial opportunities for our customes that will support them in facing new challenges. Besides EXTRA SHOPPING, we have developed a concept for Czech Television's loyalty club. For Czech Radio, we were able to conceive a new strategy for regional stations". ARBOmedia is a renowned brand on the Czech market. Having been present on the market for 15 years, the company has a reputation of being a capable partner with its core task situated in the area of electronic media marketing. Therefore in addition to Czech television and radio, ARBOmedia has a further 10 international TV divisional programs and more than 100 websites in the marketing portfolio. Alexander Sigl, CEO of ARBOmedia.net Praha and board member of ARBOmedia AG said. “Our Czech company clearly proves that we are a leader in the Eastern European TV and radio segment.. ARBOmedia.net Praha is, owing to its many years of cooperation with on-site clients, one of the most high-performing companies in the affiliated group.". About ARBOmedia.net Praha The Czech affiliated company of ARBOmedia.net AG, located in Prague, offers services in the area of media representation and includes strategic advisory services in its service portfolio. ARBOmedai was introduced onto the Czech market in 2000. Its most prominent customer is the Czech television service. Other TV and radio stations as well as print media also belong to its cooperation partners. In 2007 two new sectors of ARBO group were implemented – ARBOinteractive (on-line advertising) and ARBOvision (cross-marketing and new media). Contact ARBOmedia AG Bettina Godorr 089 – 38 35 6 - 422 bettina.godorr@arbomedia.de Kafka Kommunikation GmbH & Co KG Janina Rogge 089 – 76 75 94 34 jrogge@kafka-kommunikation.de Download PDF

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